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We’re supporting One Special Day 2016

Tammeka is proud to be supporting the gamers’ charity SpecialEffect this year with their “One Special Day” campaign on July 15th, a event that will see companies from across the games industry (including Tammeka) donating 100% of that day’s sales of one or more games, advertising revenue, in-app purchases, DLC or income from a dedicated activity or promotion.


So after this day has passed, we will calculate all the sales of our VR arcade sci-fi racing game ‘Radial-G : Racing Revolved’ made that day across the Oculus Store and Steam platforms and donate that amount to SpecialEffect to help them towards their goal of raising £25,000 this year.

As creators of games, we strongly believe that games should be playable by everyone and SpecialEffect works tirelessly to help make this happen. But don’t just take our word for it, here’s what they have to say:

SpecialEffect is a charity that puts fun and inclusion back into the lives of people with physical disabilities by helping them to play video games. By using technology ranging from modified joypads to eye-control, they’re finding a way for people to play to the very best of their abilities.

But they’re not just doing it for fun. By levelling the playing field, they’re bringing families and friends together and having a profoundly positive impact on therapy, confidence and quality of life.

At any one time the charity is helping hundreds of people on an individual and ongoing basis across the UK. They also have an increasing global influence via online support to individuals and through collaboration with an increasing number of hardware and software developers.

See the stories of how they’re transforming lives on their YouTube channel

SpecialEffect CEO Dr Mick Donegan said, “We’re honoured that the games industry are being loud and proud about supporting our work in helping people with all kinds of physical disabilities to play video games. Games are an amazing medium through which people make friends, socialise and come together for a common cause. With the help of the funds raised through One Special Day, we can extend a gaming welcome to people who would otherwise be excluded.”

The event will kick off with a celebration party on Friday 14 July at the Develop Conference in Brighton with funds being raised through proceeds taken for fish & chip seaside dinners and a mega raffle on the night which includes many gaming-related prizes and even an Oculus Rift VR headset. Other activities will include an online auction of rare and collectable gaming merchandise, due to commence on 8 July, and a showcase at the UKIE Westminster reception on 6 July to celebrate the inclusion and creativity of the UK games industry.

All the proceeds will be channelled into the work that SpecialEffect do to help gamers with disabilities. Gamers like Tom, a 26 year-old who has spinal muscular atrophy and very little movement in his fingers.


Photo copyright SpecialEffect

“With SpecialEffect’s help I was able to play for the first time in years,” he said, “And nothing can describe the feeling that gave me. So many things in life are limited because of my condition, but when I play a video game I’m in a world where the only limits are the ones I allow to be there.”

One Special Day is open to all companies working in the games industry.

5 Reasons to Get Involved

  1. First and foremost, SpecialEffect do amazing work.
  2. Secondly, they shine a very bright light on the games industry. Video games and the industry itself doesn’t always get the best press, and SpecialEffect help make us look like the decent people we are!
  3. The finance and banking industry to do this (most notably ICAP & BGC). If bankers can do it, then surely we can.
  4. One day of revenue is 1/365 of your annual revenue, so it’s only 0.274%. That’s a rounding error, statistically insignificant, and will make little difference to your bottom line, but will make all the difference to SpecialEffect.
  5. 2016 was a leap year – so that’s an extra day of revenue anyway – give that extra revenue to people who need it more than you do.

To find out more, visit

Twitter: @onespecialday16


About Sam
Game Producer & Community Manager
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